/ About

Hi, I'm Whit.

The designer behind Groovy Bae. I make brands, packaging, and websites for people who'd rather be memorable than safe — and before (and alongside) the design, I built a whole salon-safety education platform from scratch. More about me coming soon.

"She attacked everything in life with a mix of extraordinary genius and naive incompetence, and it was often difficult to tell which was which."

— my rendition of a Douglas Adams line. Uncomfortably accurate.

/ Interests & Curiosities

Striving after the wind

Somewhere in the desert, recalibrating.